In the fintech sector, gender diversity has ceased to be an aspiration and has become a measurable metric. Companies that adopt mixed teams are reporting significant outcomes, showcasing greater innovation and creativity.
Naranja X is an example of this shift, with over 40% of its leadership positions held by women, a figure that is reflected in its executive committee, placing the company above regional averages. Silvana Jachevasky, Chief Marketing Officer of Naranja X, highlighted in Infobae Talks Mujeres con Impacto that her own journey began at Escuela 9 de Niños Luz Vieira Mendes in Córdoba, known as the first inclusive school in the world. “In that school, diversity was the norm,” she recalled, affirming that those experiences have influenced her vision on teams and organizations.
Diversity, according to Jachevasky, is not limited to gender but also includes ages, experiences, and lifestyles. “Diverse teams are powerful,” she asserted, emphasizing that this diversity translates into positive business results. When describing the characteristics of female leadership, she mentioned empathy, the ability to make decisions in uncertain contexts, and ambition: “The ambition to grow, to create, that ambition that multiplies and inspires.”
However, women still face challenges in their careers. Jachevasky cited a study by the International Labour Organization indicating that 70% of women in the labor market are the primary caregivers at home, which impacts their health and energy. She also highlighted the need for real flexibility in the workplace and policies that promote professional development without gender distinctions.
Regarding motherhood, she acknowledged the progress in parental leave and caregiving times but mentioned that there is still much to be done. As for the impact of artificial intelligence, Jachevasky compared it to digital transformation, stating that it is deeper and faster, although it lacks a clear instruction manual. At Naranja X, artificial intelligence has been used to amplify the capacity of its teams, resulting in an additional 25% capacity to develop products and services.
When discussing how to keep the customer at the center in a digital environment, Jachevasky advocated for a human approach: “Humanity translates to listening.” This philosophy is reflected in initiatives like Shared Accounts, developed to facilitate how families and groups manage money in their daily lives. “That’s where technology starts to work in our favor,” she concluded.
Jachevasky’s journey and the decisions she makes at Naranja X demonstrate that active listening is fundamental to the development of useful technology, and that the most effective teams are those that incorporate diverse perspectives.
Source: www.infobae.com
